Every event is an audience.
Live events create rare moments of shared attention. Spotcast puts your brand inside those moments — reaching the right audience when they're most engaged, most present, and most likely to remember you. Then stays with them long after the event ends.
Spotcast is run by adtech practitioners with over a decade of hands-on experience building and scaling advertising platforms — not consultants reading about it.
When you work with Spotcast, you get the operator directly. No account managers. No middlemen passing your brief to someone else.
Campaign slots fill as events approach. The earlier you plan, the better your targeting window.
Don't see your event? We can build a campaign around any venue, conference, or activation — anywhere in the US. Get in touch →
Every other advertising channel targets people based on what they've searched, what they've clicked, or who an algorithm thinks they are. Spotcast targets something more powerful — where they physically are, and what they're experiencing right now.
When 60,000 people converge on a stadium, the moment doesn't just happen inside the building. It starts on the train, in the bar around the corner, at the fan zone outside the gates. Our approach activates across the full event environment — the venue and the world around it — because that's where your audience actually is.
In-venue connectivity can be unpredictable. Large crowds, high-density areas, venue Wi-Fi — real-world conditions mean reach inside the building varies. We plan for that from day one, building campaigns that capture your audience across the entire event corridor so the strategy never depends on a single point of contact.
Reach your audience before the moment arrives. Build familiarity with people who are already planning to attend — when excitement is building and decisions are being made.
Your brand is present when human attention peaks. We reach people across every screen they carry — at the exact moment they're most engaged, most open, most alive to new things.
The event ends. The audience doesn't. We keep your brand in front of everyone who was there — across mobile, TV, audio, and more — for 90 days or longer. Memory becomes action.
Wherever people come together with shared purpose and energy, your brand can be present. Here's what that looks like across different moments.
The energy inside a stadium is unlike anything else in advertising. 60,000 people, same moment, same emotion. We put your brand inside that experience — and keep it there long after the final whistle.
The most valuable B2B audience you'll ever find — all in one building, in a buying mindset, for three days. Be present for every conversation, even the ones happening in the corridors and at dinner.
You've created a moment — a launch, a pop-up, an experience. We make sure everyone who shows up carries your brand with them after they leave, and shares it with the people who didn't.
Your competitor is having a moment. Their event, their booth, their audience — primed and receptive. We put your brand in front of that audience at the exact moment they're most open to alternatives.
Conferences, summits, and large public gatherings bring together engaged, like-minded audiences. Reach them while they're present and focused — and stay with them in the days that follow.
There are 40,000 people walking past your door this weekend. Most of them don't know you exist. We make sure they do — before they arrive, while they're nearby, and after they go home.
No platforms to learn. No campaigns to manage. No reports to decode. You stay focused on your business — we make sure your brand is present at the moment that matters.
Share the event, venue, or location. We don't just plan for the venue — we map the full audience journey. Transit stops, nearby bars, restaurants, fan zones, parking corridors. Wherever your audience moves around the event, your brand moves with them.
We reach your audience wherever they are around the event — inside the venue, at the bar they stopped at before, on the train platform, in the fan zone outside. Connectivity inside large venues can be unpredictable. Our strategy accounts for that by activating across the full event corridor, not just the building. The goal is always the audience — not just the address.
Everyone who experienced the event with your brand becomes a verified audience we can keep reaching on your behalf. This isn't a cookie pool or a lookalike list — these are real people who were genuinely present, ready for whatever campaign comes next.
Your event audience continues seeing your brand wherever they go — across mobile, video, audio, connected TV, and native placements. For 90 days or more. The moment created the connection. We make sure it lasts.
Restaurants, bars, retailers, and hotels near stadiums and arenas who want to be the obvious choice when 40,000 people are looking for somewhere to go.
Companies attending conferences who want to dominate the conversation around the event — before, during, and after.
Mid-size brands that want market visibility during a specific event window without the cost of traditional OOH — in any city, any market.
Marketing agencies that want a specialist to handle event targeting for their clients — white-label friendly.
These are the moments our clients want to own. If you recognise yours, a 30-minute call is all it takes to see what's possible.
We reach every fan attending the event with your brand — before they decide where to go, while they're nearby, and again after they're home planning their next outing.
We put your brand on the phone of every attendee — including people walking past your competitor's booth. You're part of the conversation without buying floor space.
We reach the event audience with your dining, spa, or experience offer — while they're deciding where to spend the rest of their trip. The moment creates the opportunity.
We activate your brand across mobile and nearby screens during the event — turning ambient foot traffic into aware, recalled customers who are likely to return.
We run the campaign end-to-end, white-label. You present the results. No new tools to learn, no platforms to manage — just a specialist who's done this at scale.
Tell us what's coming up. We'll show you exactly what the opportunity looks like — audience size, channels, and cost. No obligation, no fluff.
Real campaigns. Here's what's possible.
All figures are representative of typical campaign outcomes. Individual results vary based on event size, location, and targeting parameters.
Take a sports bar near MetLife Stadium during the World Cup. You've seen how it works above — here's what that budget actually returns, in plain numbers.
Illustrative example based on a typical match-day campaign. Actual reach depends on attendance, venue, and campaign scope. For a local venue, the value is owning the crowd while they're in town — we'll always tell you honestly what to expect for your specific event.
Still have questions? Email directly at info@spotcast.io
Social media platforms target by declared location — what city someone says they're in, or broad radius targeting around a ZIP code. Event geo-fencing targets physical presence. If a device's GPS signal was inside the venue boundary during the event window, we captured it — regardless of what app they were using or what they clicked on. It's the difference between targeting "people interested in football" and targeting "people who were actually at the game."
Keep running them — this does something they can't. Social ads are great at reaching people based on who they are: their interests, demographics, and past behaviour. Spotcast reaches people based on where they were — physically present at a specific event, at a specific moment. No social platform lets you say "everyone who was at the stadium on match day, then follow them for the next month." That's a different, higher-intent audience: real people, in your area, captured at a moment they were fully engaged. Most clients run both — social for everyday awareness, Spotcast to own the moments that matter most.
Capture rates vary by venue type, event duration, and targeting parameters — and we're honest about this upfront. For a well-configured campaign, you can typically expect to reach 20–50% of the event audience as addressable devices. In some campaigns it's higher. In others, particularly large stadiums with dense crowds and variable connectivity, it can be lower.
This is why our strategy always extends beyond the venue itself. By activating across the surrounding event corridor — transit stops, nearby restaurants and bars, fan zones, commute routes — we consistently reach the broader event audience regardless of what's happening inside the building. The combination of in-venue and corridor targeting is what makes a campaign resilient. We'll give you a realistic estimate for your specific event before anything goes live.
Campaigns run across mobile display (banner ads inside apps and mobile browsers), in-app (inside games, news apps, utility apps), and programmatic DOOH (digital billboards and screens). Retargeting campaigns can also extend to connected TV — reaching the same captured audience on their home screens. We recommend the channel mix based on your audience and goals, not the other way around.
Yes — we'll need creative assets from you. At minimum your logo, brand colours, and a clear call-to-action. Standard display specs (300×250, 320×50, 728×90) cover most placements and we'll give you the exact specs upfront. If you need help with creative production, we can assist for a small additional fee.
We recommend about two weeks' heads-up for most campaigns — that gives us time to set everything up properly and get your creative ready. For major events, earlier is always better. Up against a tighter deadline? Reach out anyway and we'll tell you honestly what's achievable.
We have pricing to suit different campaign types and budgets — campaigns start from $2,500. Rather than list fixed packages, we prefer to understand your event and goals first and give you a specific quote. Reach out and we'll come back to you with a clear, transparent number within 24 hours.
Yes. All campaigns operate through IAB-compliant programmatic channels using anonymized device IDs — no personally identifiable information (PII) is collected or stored. Targeting is based on GPS signals from opted-in devices, consistent with CCPA, GDPR, and standard US privacy frameworks. We don't collect names, email addresses, or any personal data from venue visitors.
Our entry-level campaign starts at $2,500 and covers geo-fence setup, audience build, retargeting activation, and a campaign summary report. Simple, transparent, and results-first.
Yes — and this is something we plan for from the start. Large venues with 50,000+ people create challenging connectivity conditions. GPS accuracy, mobile signal density, and in-venue Wi-Fi all affect reach inside the building itself.
Our approach activates across the full event environment — not just the venue footprint. That means the transit corridors fans travel through, the bars and restaurants they visit before and after, the fan zones outside the gates, and the commute routes in and out of the area. These surrounding locations typically have stronger mobile signal and more predictable reach than the inside of a packed stadium.
The goal is always your audience — people who are part of the event moment — not a specific GPS coordinate. By building the strategy around the whole event ecosystem, we consistently reach the people you want regardless of what's happening inside the building on the day.
This is one of the most important things to understand about event advertising — and where experience matters. Activating a boundary around a venue is the starting point, not the whole strategy.
In-venue connectivity can be genuinely unpredictable. Large crowds, high-density environments, venue Wi-Fi, and variable GPS signal mean that reach inside a stadium or convention center varies from event to event. We've seen strong capture inside venues and we've seen limitations. We don't overpromise on this.
What we do instead: We activate across the full event corridor — the venue itself, plus the bars, restaurants, transit stops, fan zones, and commute routes that your audience moves through before and after the event. That's where reliable mobile signal lives, and that's where we consistently reach the people who were part of the moment. The goal is always the audience, not just the address.
Every campaign comes with a plain-English performance report — no dashboard logins, no spreadsheet archaeology. You'll see total impressions delivered, unique devices reached, retarget audience size, click-through rate by channel, and foot traffic lift where applicable (how many ad-exposed devices subsequently visited your location). For retargeting campaigns, we also report on conversion events — site visits, form fills, or purchases depending on what's being tracked.
Impression delivery begins within hours of campaign launch. For event-day campaigns, you'll see real-time audience capture happening as attendees enter the geo-fence. Retargeting typically ramps up in the first 48–72 hours post-event as the audience pool activates. A full performance report is delivered within 5 business days of campaign close. For multi-week retargeting windows, we provide a mid-campaign update and a final report at conclusion.
Yes. We work with marketing agencies as a specialist geo-fencing partner — either directly on managed campaigns or as a white-label execution layer for your client work. Reports can be delivered unbranded for agency use. We don't compete with agency relationships; we extend them. If you're an agency looking for a reliable event targeting partner you can bring to clients, get in touch to discuss partnership terms.
We build cancellation flexibility into every campaign brief upfront. If an event is cancelled before the geo-fence window opens, media spend that hasn't been committed is fully credited toward a future campaign. If an event is rescheduled, we adjust the targeting window at no additional cost. Strategy and setup fees are non-refundable once work has begun, but we'll always find a way to put your investment to work on the next opportunity.
Yes — and we're transparent about this upfront. Certain location categories are excluded from geo-fencing by platform policy and applicable law, regardless of campaign intent. These include:
Excluded venue types: Hospitals and medical facilities · Places of worship (churches, mosques, temples, synagogues) · Military bases and installations · Government buildings and courthouses · Schools and childcare facilities · Addiction treatment centres · Mental health facilities.
These restrictions exist to protect sensitive audiences and are enforced at the platform level — they are not optional overrides. If your target venue falls into one of these categories, we'll tell you before any work begins and help you identify an alternative strategy. For campaigns near (but not at) sensitive locations, we can configure the geo-fence boundary to exclude those footprints specifically.
Most brands have never thought about advertising this way. That's exactly why a 30-minute call is worth it — we'll show you the audience around your event, what it takes to reach them, and what it costs. No jargon. No pressure. Just a clear picture of the opportunity.
Fill this in and we'll come back to you within one business day with a clear picture of the opportunity. Or skip straight to booking a call →
Disclaimer: Spotcast is not affiliated with, sponsored by, or endorsed by any venue, sports league, event organiser, or governing body unless explicitly stated. References to specific events and venues are for illustrative targeting purposes only. Campaign performance figures shown on this site are sample estimates for illustrative purposes only and do not constitute a guarantee of results. Actual audience reach, impression delivery, and performance will vary based on geo-fence parameters, event attendance, device availability, and market conditions. Delivery estimates are projections — inventory availability and pacing may vary.
Spotcast operates in compliance with IAB standards and applicable US and Canadian privacy law including CCPA. All targeting uses anonymised device identifiers from opted-in devices — no personally identifiable information is collected or stored. · Privacy Policy · Terms & Conditions · Available on request.